Where DRTV is about driving an instant response, Branding is a longer term solution of raising brand awareness and long-term response. The adverts are less focused on driving immediate response. Because of this, there are fewer calls to action on screen.
TV Advertising Media knows that brand advertisements serve the purpose of building brand awareness. Rather than promoting a specific product, they focus on getting the name of your company into the minds of your audience. This TV advertisement production aims to encourage viewers to find your brand online or in shops.
Brand response TV advertising will suit any business that’s starting out and needs to build brand awareness quickly. So, why not let TV Advertising Media guide the foundations of your brand to achieve solid brand awareness?
The halo effect created by TV advertising means that over a quarter of TV marketing effects are felt across your entire brand – even products which don’t feature in the advert.