TV advertising is a leading advertising format, used to convey a paid message on television which typically promotes a product, brand or service. TV advertising remains one of the most effective and popular marketing mediums.
When you plan and buy your TV advertising media with us, we can target specific audiences with your brand through regional focus and strategic channel selection.
Your marketing results can be improved and optimised across both online and conventional platforms – from ‘Call us now!’ style Direct Response Television (DRTV) to a tactically-timed breakfast cereal campaign (remember the Weetabix Challenge?) to having your brand as the sponsor for a particular show, we can transmit you across any format you desire.
The Payback Study by PricewaterhouseCoopers (PwC) aimed to uncover the payback of TV expenditure. Carried out over ten years on 700 brands in seven different market sectors, it found that TV delivers the highest return of any medium with £4.7 million on £1 million spent.
Why? Because TV commercials demonstrate. The old saying for effective story-telling goes … ‘show, don’t tell’, and this is what TV does so effortlessly. Imagine your brand centre stage beneath the spotlight and with all eyes and ears on its every move. You can set the scene and direct the action, deciding how best to present your brand’s story to a captive TV audience of millions. It’s visual, it’s dramatic and you can think big.
Watching traditional set-top televisions is still the preferred way for viewers to tune-in. On average we watch around 4 hours of TV per day in the UK, and the tech savvy viewers and those moving away from traditional viewing can be found watching digital and online TV.
When you advertise your brand on TV, you tap directly into the immersive and emotional viewing experience that is shared by all TV viewers. We can deliver your campaign to the right audience on the right channel and build your brand fame and loyalty on a massive scale with huge reach.
